“Tell me more, tell me more!”
Thanks to a good friend of ours, Chuck Norman, APR, of SA Cherokee here in the Triangle, we saw this brief from PRSA’s Tactics publication. What a terrific idea that is as powerful as it is innovative. While a large portion of the public does not – and likely will not – use QR technology regularly (half probably don’t know what it is), this tool offers unique value to those who do understand how to use it. Clearly, a driving force here is the continued growth of smartphones (heck, let’s just call ‘em what they are: hand-held computers that just happen to make phone calls, too) that make QR as easy as, well, pushing a button.
And while this article focuses on the use of QR in media relations and marketing, we can envision applying this technology in a host of public relations areas, including employee communications, investor relations and crisis communications. The key here is that we’re able to point stakeholders to a treasure trove of information online through an exceptionally simple – and easy-to-use – interface.
We’ll certain be including this technology in our recommendations to our clients and hope more and more of them will see the benefits of being in the Early Adopter Club.
- QR Codes Hype or Worth The Work? (prsarahevans.com)
- What’s in the box? QR Codes made simple. (thecsmproject.wordpress.com)
- PRNewser Poll Results: The QR Code Is a Fad (mediabistro.com)
- Marketing Use of QR Codes On the Rise (mediabistro.com)
- Curious Case of QR (marketwala.wordpress.com)
- QR codes made easy (theglobeandmail.com)