– The Beach Boys
To be an effective strategist, you need to pay attention to trends. And while it’s important to pay attention to trends in public relations, marketing and the like, we’re more interested in what’s happening outside our industry. As strategists, we look beyond the usual to help our clients prepare to be successful whatever the future may bring.
As we see it, the key is that any and all advances – regardless of size, location or sector – contain the seeds of change that could transform what an organization needs to do today to survive and thrive tomorrow.
Is this easy? Of course not. Is it foolproof? Not in the slightest. Is it necessary? You bet. You’ve got to feed your mind to be innovative. And if you want to be successful then, you’d best take a look now at what’s shaping the world in which you’ll find yourself.
So we’ll post stories here that catch our eye and prompt us to think, “How might this affect our clients in a good – or bad – way?” We think you’ll enjoy reading them, too. And we’re interested in hearing your thoughts. Just drop us a line at [email protected].
- How artificial intelligence will impact public relations
- This is how AI will change your work in 2017
- The great AI awakening
- This e-ink post-it never needs to be charged
- Workers will swap PC monitors for augmented reality glasses
- This contact lens will kick-start the internet of things
- What does the agency of 2020 look like?
- The big-data future has arrived
- Twenty predictions for the next 20 years
- Inside Google’s plan to make virtual reality mainstream
- How the Internet of Things is changing work
- Apple imagines a world you digitize by touch
- The top five most innovative tech projects of 2014 so far
- The coming human body on a chip that will change how we make drugs
- Forget lean and agile – it’s time to be anticipatory
- Six ways the Internet of Things will develop by 2025
- 15 predictions for the digital future
- The banks of tomorrow: think Google and Facebook
- This is what the world will look like in 2045
- How DaVinci thinking helps you imagine future success
- The future of technology: What you can expect in the next 50 years
- How two scientists are using The New York Times archive to predict the future
- Consumption 2.0
- Kia appoints designer as President, illustrating design’s business influence
- Scanadu wants to make a tricorder out of your iPhone
- Scientific American’s list of 10 ideas about to change the world
Like what you see? Access past articles about future trends in our “Catch a Wave” archives here.