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Top 10 Ways to Trash Your Reputation

  By Roger Friedensen | May 4, 2012 - 6:01 pm | Uncategorized
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"And the Oscar goes to..."

10.  Wait until the last minute: why prepare now if it may not happen at all?

9.     Ignore your employees or members: it’ll just distract them.

8.     Ignore the media: heck, they’ll just twist the truth anyway.

7.     Play by your rules:  why give a hoot about what anyone else wants?

6.     Never accept responsibility or apologize: my lawyer always knows best!

5.     Ignore emotions:  feelings are for wimps – Facts Rule!

4.     Cooperate only when you have to: keep your head down and your mouth shut.

3.     Provide only the bare minimum: why invite confusion with details?

2.     Dazzle ‘em with jargon: if a little is good, then a lot is even better!

2b.  All this social media crap is just a passing fad.

And the Number One way to trash your reputation is:

1.     Ignore it, and it’ll go away…

“‘The time has come,’ the Walrus said, ‘to talk of many things’”

  By Roger Friedensen | May 18, 2010 - 2:21 pm | Uncategorized
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“I am the eggman, no,
They are the eggmen, no,
I am the walrus, goo-goo-goo-joob.”
– John Lennon

I am he as you are he as you are me, and we are all together.

This from the “Oh no, this cannot be true” files …

A report from today’s Homeland Security Wire citing a story by USA Today’s Rick Jervis indicates that BP’s 582-page emergency-response “plan” may never have anticipated a massive oil spill like the one threatening the Gulf of Mexico and entire East Coast these days, but gosh darnit, it did warn that a spill could endanger animals such as “seals, sea otters and walruses” in the Gulf.

Okaaaaaaay …

If you’re suddenly wondering if you’re remembering your fourth grade elementary school teacher’s lessons (and countless documentaries on “Animal Planet”) accurately, you are.  No such animals live in the Gulf of Mexico.  Maybe Prudhoe Bay in Alaska, but not in the warm waters off St. Petersburg, Fla.

While the “plan” (and again, we use that term pretty loosely here) was approved in July by the Minerals Management Service, an arm of the federal government, it now would seem that the massive document comprises mostly boilerplate language that was not tailored to the specific situation at hand.

It’s certainly true that many crisis plans have common strategies and tactics, however, comma, each crisis plan must be tailored to the organization’s specific environment and the contingencies that may be faced.

To cut and paste boilerplate language and call it a crisis response plan is not just lazy – in some cases, it’s absolutely criminal.

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